5 Best Paying Jobs in Broadcasting

1. Media Planners

One of the best paying jobs in Broadcasting, Media, and Communications is a Media Planner. The primary responsibility of these broadcasting professionals is to create effective action plans that will meet the marketing objectives of their employers. They accomplish this in various ways, including conducting research, analyzing data from studies, using research results to create media plans, and interacting with media clients.

Media Planners often work for advertising agencies and are some of the highest paying jobs in media. However, some choose to work independently or for businesses that maintain in-house marketing departments for media productions.

Skills: Analysis skills, Communication skills, Marketing

Average Annual Salary: $66,405 (indeed)

2. Public Relations Specialists

Another great-paying broadcasting job in media and communications is that of a public relations (PR) expert. Many top paying public relations jobs are in broadcasting. According to the United States Bureau of Labor Statistics (BLS), these positions are in moderate demand. Furthermore, they earn an average salary of $62,800. And the highest paying PR jobs pay as much as $124,000.

The primary goal of public relations experts is to create a positive public image for their employers. Some tasks that help them accomplish this include writing press releases, creating speeches, and arranging interviews for top executives and other broadcasting higher ups. They may also conduct fundraising events and communicate with the public.

Skills: Public Speaking skills, Interpersonal skills, Problem-solving, Writing, Organization

Average Annual Salary: $62,800 (BLS)

3. Company Brand Managers

A company brand manager is another media and communications job that pays reasonably well. Company brand managers increase consumer awareness of their employers’ company and products or services through various methods.

Some of the most common ways to raise awareness include creating appealing logos, researching and analyzing consumer behavior, tracking current consumer trends, creating effective marketing strategies, refining marketing strategies when necessary, and aligning branding campaigns with appropriate products or services.

Skills: Analysis skills, Digital Marketing, Merchandising, Customer Service

Average Annual Salary: $66,991 (indeed)

4. Social Media Managers

Social media managers are also among the best-paying jobs in media and communications today. Ideally, graduates who would like to obtain positions as social media managers should have completed coursework in social media marketing and advertising during their college careers.

These professionals are mainly responsible for maintaining the social media accounts of their employers. They need to create fresh new posts for these accounts regularly, ensuring that the posts align with their employers’ marketing and advertising campaigns. Additionally, they interact with consumers on various social sites to identify trends in customer interactions.

Skills: presentation skills, networking skills, strong communication skills

Average Annual Salary: $56,230 (indeed)

5. Marketing Sales Managers

Marketing is another lucrative job choice in broadcasting, media, and communications. Large and small businesses need good marketing teams to promote their products and services. Depending on the unique needs of their employers, marketing professionals may perform various tasks.

In a broadcasting career, the Marketing Sales Manager’s duties may include researching and creating advertising campaigns, developing pricing strategies for multiple campaigns, or developing creative elements and layouts. Additionally, their day may include determining appropriate media for advertising or negotiating contracts with media clients.

As with social media marketing professionals, graduates who choose jobs in marketing should ideally have completed coursework in marketing and advertising during their college careers.

Average Annual Salary: $57,425 (indeed)

Location Scout

Location Scouts find a location to shoot production based on the project’s needs. These may be remote locations or on the street in NY city.

Median Annual Salary: $0 (BLS)

News Director

News directors oversee the production and on-air performance of newscasts. Additionally, the news director hands out assignments to cover particular news stories.

Median Annual Salary: $61,000 (BLS)

Broadcast Technician or Broadcast Engineer 

Broadcast Technicians, called Broadcast Engineers, ensure a production’s sound and images are crystal clear. Most broadcast engineers work in studios or similar locations to facilitate the transmission of clear radio station or television channel broadcasts.

Median Annual Salary: $44,740 (BLS)

Audio and Video Technicians

These professionals set up and operate audio and video equipment for a particular production.

Job Growth 2021 to 2031: 16%

Median Annual Salary: $48,820 (BLS)

Lighting Technicians

A Lighting Technician is responsible for all the lighting equipment for a particular project.

Job Growth 2021 to 2031: 15%

Median Annual Salary: $51,470 (BLS)

Film and Video Editors

This creatively driven career is the person in charge of video content. A Video Editor takes raw footage, different video clips, and also sound bites and puts them into a complete video.

Job Growth 2021 to 2031: 14%

Median Annual Salary: $62,680 (BLS)

Camera Operators

A camera operator works the camera equipment and all its accessories.

Job Growth 2021 to 2031: 9%

Median Annual Salary: $49,230 (BLS)

Producers and Directors

Producers make financial and business decisions for the entire production. Directors are responsible for the creative decisions of a production operation. Other responsibilities include overseeing production assistants, maintaining production schedules, and also ensuring good on-air performance.

Job Growth 2021 to 2031: 8%

Median Annual Salary: $79,000 (BLS)