Marketing

In a world that is almost entirely run on the Internet, is it any surprise that professionals are turning towards accelerated online Master’s in Marketing programs to learn about how the Internet affects their field? With social media and narrative digital marketing campaigns having more impact than traditional marketing, professionals are finding that an undergraduate degree in the field may no longer be enough. They need a graduate degree, one that offers them the chance to specialize in new media marketing, in order to make an impact in their industry.

The 5 Most Affordable Accelerated Marketing Master’s are:

  1. University of North Texas
  2. University of Texas at Tyler
  3. University of Saint Mary
  4. Washington State University
  5. University of Illinois at Chicago

Continue for the full Top 25 Master’s in Marketing! 

Many working marketing professionals do not have the time to attend a traditional campus program. They need a program that is as flexible and accessible as they are, something that can be found online. That’s why more schools are offering accelerated online master’s degrees in marketing. Not only are they an affordable option, they are also quicker to earn, especially if a student takes accelerated courses. 

Methodology: Ranking the Most Affordable Accelerated Master’s in Marketing

The editors at Fast Online Master’s want to help you find a program worth your time and money. That’s why we rank only accredited, trustworthy schools. Programs are presented in order of tuition cost, using data from IPEDS. 

1. University of North Texas

The University of North Texas’s Ryan Business College offers a Master of Business Administration degree (MBA) program with a Marketing track that can be completed entirely online. The University of North Texas’s 36-credit unit affordable online masters in marketing degree program offers a variety of start dates throughout the year and can be completed in as little as one year if studying full-time. Graduates of the University of North Texas’ graduate degree in marketing find rewarding careers as marketing managers, public relations specialists, and green marketers, to name a few.

The University of North Texas (UNT) was established in 1890 as a private normal school for teachers but became public about a decade later. The university’s college-town campus in Denton is home to nearly 41,000 undergraduate and graduate students. The University of North Texas is the flagship school of the state’s north university system.

Degree: MBA in Marketing

Format: Online – accelerated

2. University of Texas at Tyler

The Business & Technology College at the University of Texas at Tyler offers an  MBA – Marketing program that can be completed 100% online and is AACSB accredited. UT Tyler’s affordable online masters in marketing degree program requires degree candidates to complete 36 graduate semester units. Students graduate from the University of Texas’s MBA in marketing program in only twelve months if studying on a full-time basis to find a rewarding career as a brand manager, marketing analyst, or market research management, to name a few.

The University of Texas’s Tyler campus was founded in the early 1970s as a state college. The University of Texas @ Tyler is organized into six academic colleges that serve nearly 10,000 undergraduate and graduate students. The school offers programs in arts/sciences, engineering, pharmacy, business, education, and health/nursing.

Degree: MBA in Marketing

Format: Online – 12 months

3. University of Saint Mary

The University of Saint Mary offers an MBA in Marketing & Advertising academic concentration that is recognized to be among the most affordable online masters in marketing degree program in Kansas. The University of Saint Mary’s Master of Business Administration in marketing can be completed in only twelve months, with eight-week courses that include 33 graduate credit units. Classes include buyer behavior, advanced marketing strategy, and advertising in the 21st century, among others.

The University of Saint Mary was established by the Catholic Sisters of Charity in the early 1920s. USM maintains several campuses in Kansas that serve about 800 students each year. The University of Saint Mary was originally an all-women’s school but is now coeducational. The University of Saint Mary offers more than 2.5 dozen undergraduate and graduate degree and completion programs, online, on weekends, nights, and daytime.

Degree: MBA in Marketing and Advertising

Format: Online – 12 months

4. Washington State University

Washington State University’s Carson Business College offers an all-online, AACSB-accredited Master of Business Administration degree (MBA) program with an academic concentration in Marketing that can be completed in less than two years. Washington State University’s affordable online masters in marketing degree program is also ranked among the top twenty online MBA programs, according to US News. Additionally, Washington State University’s Master of Business Administration in marketing program includes classes in promotional management, data analysis for managers, new product marketing, and international marketing management, among others.

Washington State University is a multiple campus institution for higher education that was founded in 1890. The university’s rural campus in Pullman (and other locations) serves about 30,350 students. Washington State University’s campus is located in eastern Washington, only a few miles from the University of Idaho, in Moscow.

Degree: MBA in Marketing

Format: Online – 22 months

5. University of Illinois at Chicago

The Graduate School of Business, located within the University of Illinois at Chicago offers an MS in Marketing that ranked among Chicago’s most affordable online masters in marketing degree programs. UIC’s online graduate degree in marketing can be completed in only one year if completing the 34-semester unit as a full-time student. Students enrolled in the University of Illinois’s master’s level marketing degree can select from three academic concentrations – Advertising & Marketing Communications, Multi-Cultural Marketing, or Marketing Research.

The University of Illinois at Chicago is a Chicago-based university that is recognized to be the largest in the greater Chicago area. With more than 33,150 undergraduate and graduate students vying for an academic degree or certificate program offered by the university’s sixteen colleges/schools. About 10% of Chicagoans with a college degree are an alumnus of the University of Illinois at Chicago.

Degree: MS in Marketing

Format: Online – 12 months

6. Lamar University

Lamar University’s Business College offers an MBA in Marketing concentration that is ranked among the most affordable online masters in marketing degree program in the Lone Star State. Lamar University’s graduate marketing degree includes classes like concepts of new ventures, digital marketing, consumer behavior, and strategic cases in marketing management, to name a few. This Master of Business Administration marketing degree can be completed in as little as twelve months and is offered by an AACSB-accredited higher learning institution.

Lamar University is a space-grant school that was established in 1923. Lamar University is a recognized member school of the Texas state university system since the mid 1990s. More than 15,450 students attend classes online and on the school’s Beaumont campus. Lamar University’s first classes as a junior college were held in a local high school on an unused floor.

Degree: MBA in Marketing

Format: Online – 12 months

7. Thomas Edison State University

Thomas Edison State University offers an MBA in Marketing that has received accreditation from the ACBSP. This affordable online masters in marketing degree program from Thomas Edison State University requires degree candidates to complete 29 graduate credit units to graduate, which can be done in fifteen months if studying full-time. Classes for Thomas Edison State University’s marketing master’s business degree include financial management, market research, social media, and ethics for managers, to name a few.

Established in the 1970s, Thomas Edison State University is now a public institution of higher education with an on-campus and online enrollment that exceeds 17,150 students. Thomas Edison State University is organized into five colleges/schools in public serve, nursing, management, technology, and arts/sciences. Thomas Edison State University boasts a number of notable alumni among its 50,000 worldwide alumni.

Degree: MBA in Marketing

Format: Online – 15 months

8. Florida International University

Florida International University’s Business College offers an MS in Marketing that has been developed to meet the needs of working professionals who require flexibility and convenience. FIU’s affordable online masters in marketing degree program can be completed in ten or sixteen months, depending on the student’s time availability. Florida International University’s 30-credit Master of Business Administration program provides students with six certifications in Interactive Sales, Google Ads, and Lean Six Sigma, among others. Start dates for this program are in August and January.

Founded in the mid-1960s, Florida International University is now the largest university in the greater metro Miami-Dade vicinity with nearly 58,900 students. This space-grant university manages a yearly budget of more than $1.5 billion. Florida International University’s campus was once the Tamiami Airport that was operational for about 25 years. Florida International University maintains several campuses in south Florida and internationally in China and Italy.

Degree: MS in Marketing

Format: Online –  10-16 months

9. UMass Amherst  

The University of Massachusetts’ Isenberg Management School offers a Master of Business Administration degree (MBA) program with a concentration in Marketing that can be completed entirely online. UMass Amherst’s affordable online masters in marketing degree program requires students to complete classes in e-commerce logistics, quality analytics, salesforce for marketing, web analytics for digital. Marketing and fundamentals of product marketing, to name a few. This graduate marketing degree is available with three start dates in the fall, summer, and spring.

UMass Amherst was founded in the mid 1860s as an agricultural college in Western Massachusetts. UMass Amherst is recognized to be the 3rd largest university in the state behind Harvard and Boston University. UMass Amherst is a member of the Five College Consortium, which includes Hampshire College, Amherst College, Mount Holyoke, and Smith College.

Degree: MBA in Marketing

Format: Online – 2 years

10. Northwest Missouri State University

Northwest Missouri State University offers an MBA in Marketing degree program that requires the completion of 30 online graduate credit units. Students enrolled in this affordable online masters in marketing degree program from Northwest Missouri State University can finish this graduate marketing degree in as little as one year. In addition, this marketing degree has received accreditation by the ACBSP and prepares students for rewarding careers as brand managers, product managers, marketing directors, or market research analysts, among others.

Northwest Missouri State University was established as a teacher training school in 1905. Northwest Missouri State University’s campus is home to the state’s official arboretum and more than 7,050 undergraduate and graduate students. Northwest Missouri State University holds the distinction of being the only higher learning institution in the state that has received several Missouri State Quality Awards.

Degree: MBA in Marketing

Format: Online  – 12 months

11. Southern Utah University

Southern Utah University’s Leavitt Business School offers an AACSB-accredited Master of Business Administration degree (MBA) program with a concentration in Marketing that requires degree candidates to complete 36 graduate semester units. Southern Utah University’s affordable online masters in marketing degree program can be completed in as few as one year if studying full-time.

Southern Utah University was founded in the late 1890s as a state-funded teacher’s normal school. – the first of its kind in the southern part of Utah. The university’s campus in Cedar City is home to about 11,150 students and the Utah Summer Games each year. Southern Utah University is organized into six colleges and schools that offer more than 150 undergraduate and graduate students. Southern Utah University was awarded university status about a century after it was founded – in 1991.

Degree: MBA in Marketing

Format: Online – 12 months

12. Lewis University

Lewis University’s Business College offers two MBA programs in Marketing, with emphases in social media or traditional marketing. Lewis University’s affordable online masters in marketing degree program offers students the opportunity to complete the degree in only one year. This graduate degree in marketing from Lewis University offers students an impressive 13 to 1 student to faculty ratio. The average age of an MBA degree candidate is 31.

Lewis University was established by Chicago’s Archdiocese as a technical college in 1932. The university’s suburban location and online platform serve more than 4,550 students. Lewis University is organized into six colleges/schools that offer programs in technology/aviation, business, graduate/professional studies, education, humanities, and nursing. During WWII, the campus of Lewis University was used by the US Navy to train pilots.

Degree: Concentrations in Marketing and Social Media Marketing

Format: Online  – 12 months

13. Fitchburg State University

Fitchburg State University offers an MBA in Marketing that is ranked among New England’s most affordable online masters in marketing degree programs. Fitchburg State University’s graduate marketing degree can be completed entirely online in only twelve months, with the completion of thirty semester units. Students graduate from Fitchburg State University’s marketing program to find rewarding work as product managers, marketing directors, or business development specialists, among others.

Fitchburg State University (Fitchburg) is a public institution of higher education that was founded in the mid 1890s as a normal school to train teachers. The main Fitchburg campus covers more than 30 urban acres with additional biological fields in neighboring towns of Lancaster, Lunenburg, and Leominster. Fitchburg State University offers about 100 undergraduate, graduate, and certificate programs on-campus and online.

Degree: MBA in Marketing

Format: Online – 12 months

14. Wilmington University

Wilmington University’s Wilson Graduate Center offers an online MBA in Marketing Management (MM) that requires students to complete 36 graduate semester credits to graduate. Students studying online can complete Wilmington University’s affordable online masters in marketing degree program in only one year if studying full-time. Wilmington University’s MBA in marketing program has received accreditation from the IACBE. Classes for this graduate marketing concentration include data analytics, ethical leadership, and integrated marketing communications, to name a few.

Founded in the 1960s, Wilmington University is now a comprehensive university with a student enrollment that exceeds 20,350 undergraduate and graduate students. Wilmington University operates a variety of educational facilities and campuses in Delaware, Maryland, and New Jersey. Wilmington University is organized into seven colleges/schools offering programs in arts/sciences, education, health, technology, online, business, and social/behavioral sciences.

Degree: MBA in Marketing Management

Format: Online – 12 months

15. UMass Lowell

The University of Massachusetts Lowell offers an online MBA in Marketing from an AACSB-accredited business school. UMass Lowell’s affordable online masters in marketing degree program can be completed in as few as twelve months. Coursework for this master’s degree in marketing from UMass Lowell includes new product development, digital marketing, and current topic in marketing, to name a few. This marketing MBA degree requires the completion of 42 graduate credit hours.

Founded in 1894, UMass Lowell is a multiple campus institution of higher learning with a student body that nearly 18,400 students. The Lowell campus of UMass is recognized to be the northernmost campus of the university system. The University of Massachusetts offers nearly 200 academic and certificate programs at the undergraduate and graduate programs.

Degree: MBA in Marketing

Format: Online  – 12 months

16. Mercy College

Mercy College offers an MBA in Marketing that offers students flexibility and convenience either online or through a hybrid program. Degree candidates attending Mercy College’s affordable online masters in marketing degree program can complete the program’s 36 credit units in only one year if studying full-time. Coursework for this marketing degree includes marketing communication & advertising, consumer behavior, industrial marketing, and marketing research, to name a few.

Mercy College is a private school that was founded in 1950 by the Sisters of Mercy but now operates as a nonsectarian school.  Mercy College’s five schools – Business, Liberal Arts, Social/Behavioral Sciences, Health, and Education serve nearly 11,450 students each year. Students enrolled in Mercy College are from more than 50 international locations. Barron’s recognizes Mercy College as a best buy school.

Degree: MBA in Marketing

Format: Online  – 12 months

17. Colorado Technical University

Colorado Technical University offers a 48-credit unit MBA in Marketing that has received accreditation from the ACBSP. In addition, Colorado Technical University’s affordable online masters in marketing degree program has been ranked among the best for six years straight by US News. This graduate marketing degree offers nine start dates each year and can be completed in only one year. Marketing classes include international marketing and marketing research methods, to name a few.

Colorado Technical University (CTU) is a for-profit institution of higher learning that was founded in the mid 1960s as a technical college. More than 90 percent of CTU’s 24,000 students attend classes through the university’s distance learning platform. Colorado Technical University was originally developed to train those individuals who were former military personnel across a variety of vocational/technical study areas.

Degree: MBA in Marketing

Format: Online – 12 months

18. University of Arizona

The Eller Management College, within the University of Arizona, offers an MS in Marketing that is considered among the most affordable online masters in marketing degree programs in the state of Arizona. The University of Arizona’s graduate marketing MBA degree can be completed in as few as twelve months for those students studying full-time. Coursework for the University of Arizona’s MBA marketing degree includes market-based management, marketing strategy, financial & managerial accounting, and marketing research for managers, among others.

The University of Arizona was established prior to Arizona becoming a state in 1885. The University of Arizona is a land and space-grant school with a student body that nearly 46,000 undergraduate and graduate students. The University of Arizona holds the distinction of being the first higher learning institution in the Arizona Territory.

Degree: MS in Marketing

Format: Online – 12 months

19. Lindenwood University

Lindenwood University offers an MS in Digital Marketing that is ranked among Missouri’s most affordable online masters in marketing degree programs. Depending on a student’s time commitment, degree candidates can complete this graduate marketing degree’s 36-credit units in only one year. In addition, Lindenwood University offers a generous transfer credit policy of up to nine eligible credits. Classes for this marketing degree include media literacy theory, emerging platforms, digital content strategy, and digital demographics, plus a practicum, to name a few.

Lindenwood University was established as an all-girls school in 1827. The university’s urban campus is home to more than 7,250 undergraduate and graduate students. Lindenwood University holds the distinction of being the second oldest institution of higher learning that was developed and located to the west of the mighty Mississippi River.

Degree: MS in Digital Marketing

Format: Online – 12 months

20. Barry University

Barry University Andreas Business School offers an MBA  in Marketing that is ranked as one of Florida’s most affordable online masters in marketing degree programs. Additionally, Barry University’s graduate degree in marketing is AACSB accredited and can be completed in as few as twelve months – all online. Up to six credits are eligible to be transferred to meet the program’s 36 credit unit’s requirement. Marketing classes include buyer motivation & behavior, global marketing, and marketing strategy, to name a few.

Barry University (BU) was established by the Adrian Dominican Sisters of the Catholic Church in the early 1940s. Nearly 7,500 students attend classes on the school’s Miami Shores campus and online. Barry University is recognized as one of the largest Catholic institutions of higher education in the southeastern United States.

Degree: MBA in Marketing

Format: Online – 12 months

21. La Salle University

La Salle University’s Business School offers an MBA in Marketing that is AACSB International accredited. La Salle University’s affordable online masters in marketing degree program can be completed in approximately 14 to 16 months. Degree candidates must complete 33 to 39 graduate credit hours, depending on the exact course of study. Coursework for La Salle University’s master’s degree in marketing includes consumer behavior, strategic marketing intelligence, and special topics in marketing, plus a capstone, integrated course.

La Salle University was established as a Catholic college in the mid 1860s as an all-male higher learning institution. La Salle now serves more than 5,150 students each year from its Philadelphia campus and online. One of the original locations of La Salle University was the former mansion of Jackie O’s great/great grandfather.

Degree: MBA Marketing Specialization Online

Format: Online – 14-16 months

22. Full Sail University

Full Sail University offers an MS in Digital Marketing that is recognized among Florida’s most affordable online masters in marketing degree programs. Students enrolled in FSU’s graduate marketing degree explore an advanced overview that includes consumer behavior patterns, fundamentals of web culture, advanced digital marketing strategies, multichannel marketing, and advanced Search Engine Optimization (SEO), to name a few. In addition, Full Sail University’s marketing degree can be completed in only one year if studying full-time.

Full Sail University was originally established in 1979 in Ohio as a recording studio. Currently, Full Sail University now operates online and in Winter Park, Florida, having moved about a decade after the school began. More than half the 19,000 students attend classes offered through the school’s distance learning platform. Full Sail University has won numerous awards for innovation in education for video game design, recording schools, and music programs.

Degree: MS in Digital Marketing

Format: Online – 12 months

23. American University

American University’s Kogod Business School offers an MS  in Marketing Analytics that is recognized to be among Washington, DC’s best and most affordable online masters in marketing degree programs, according to US News. This AACSB accredited Master of Business Administration degree in marketing from American University can be completed entirely online in only one year. Students must complete 33 graduate credit units in coursework that include marketing management, brand strategy, marketing analytics, and integrated marketing communications, plus two practicums, to name a few.

American University (AU) is a private school that was chartered by a Congressional Act in the mid 1890s. While the school is affiliated with the Methodist Church, this space-grant school operates as a nonsectarian school.More than 14,150 students from more than 140 countries attend classes offered by American University.

Degree: MS in Marketing Analytics

Format: Online – 12 months

24. Southern New Hampshire University

Southern New Hampshire University offers an MS in Digital Marketing that requires students to complete 36 credit units, of which twelve credits may be transferred if eligible. Degree candidates enrolled in  Southern New Hampshire University’s affordable online masters in marketing degree program can finish this degree in only fifteen months, and applicants do not have to submit a GRE or GMAT score. Concentrations include SEO, digital storytelling, online marketing channels, and social media marketing.

Southern New Hampshire University was established as a business/secretarial school in the early 1930s but became a college in the mid 1950s. Currently, with its recent explosive growth, Southern New Hampshire University now serves more than 100,000 students, mostly online. Southern New Hampshire University maintains several academic facilities, plus a robust distance learning platform.

Degree: MS in Digital Marketing

Format: Online – 12 months

25. Syracuse University

Syracuse University’s Whitman Management School offers an MBA in Marketing Management that is recognized among New York’s most affordable online masters in marketing degree programs. This graduate marketing degree is available entirely online and can be completed in only 24 months. Coursework for Syracuse University’s 36 credit unit online marketing degree includes building customer relationships, creating new products, and forging competitive strategies, to name a few.

Syracuse University (SU) was established in 1870 but can trace its roots back to a Methodist seminary founded in 1841. This private university is home to nearly 23,000 undergraduate and graduate students. Syracuse University is organized into nine colleges/schools that offer more than 200 undergraduate programs, plus various graduate and doctoral programs on-campus and online. Highlight- Syracuse University maintains a variety of campuses across the nation in California, Boston, Atlanta, New York City, and Chicago.

Degree: Marketing Management MBA

Format: Online – 2 years

Why Should I Get My Master’s in Marketing Online?

Earning a masters degree in marketing online is a great way to further your career while still working or supporting a family. Online courses offer flexibility that allows you to learn at your own pace and in-depth lessons that will teach you in-demand skills to help you excel. An online masters degree in marketing can help those who are currently working in the field, as well as those who are looking to gain a new perspective on their own industry. Marketing is a useful skill set that is valuable to all businesses. Earning a masters degree in marketing online will help you develop the skills you need to take on a high-level role at a marketing firm or handle the marketing efforts of a company in a different field. Online masters degree in marketing programs also offers the flexibility of remote learning, so you can work at your own pace. 

What Can I Do with a Master’s in Marketing?

There are a few questions you may be asking yourself if you are looking at masters in marketing jobs. For instance, what can I do with a masters in marketing? Or what jobs can you get with a masters in marketing? Jobs with a masters in marketing can vary from SEO specialists to brand managers. A few common masters in marketing jobs include marketing manager, social media manager, user experience designer and marketing copywriter.

So, what can you do with a masters in marketing? The answer really depends on your career goals. Marketing is a vital skill that is used by businesses across the spectrum, including tech, finance, media, and everything in between. Masters degree in marketing jobs often come with competitive salaries and generous benefits packages. Jobs with a masters degree in marketing can be found at firms that specialize in the field, as well as within departments of individual businesses that need to build their brands or get the word out about their products or services.

If you are pondering the question of what can I do with a masters in marketing? Or what jobs can you get with a masters in marketing? you should decide what you’re looking to accomplish in your career. Masters degree in marketing jobs can be high-paying and rewarding, yet also competitive and often require previous experience. Whether a marketing program makes sense for your situation depends on how long you’ve been in the workforce and where you are looking to go. If you are looking to expand your existing skillset and make yourself more attractive to employers, then an online marketing program is the way to go. Masters degree in marketing jobs are widely available, but often require experience beyond just the classroom. If you are new to the field or looking for work without any prior experience, it may be wiser to look at traditional schooling.

Ultimately, the answer to the question of what can you do with a masters in marketing? Online degrees can be a flexible, cost-effective way to further your career, but you have to know what you’re looking to accomplish first.

How Much Can I Make with a Master’s in Marketing?

The masters in marketing salary is typically quite comfortable and jobs often come with benefits. The median masters degree in marketing salary is just over $100,000 per year, but that figure can vary on your role within a company and your level of experience. For instance, the average masters in marketing salary for a marketing director is higher than a marketing analyst.

Being an effective marketer is about more than running ads and email campaigns – it’s about understanding the core problem a company solves and being able to effectively articulate that to an audience. The better you are at explaining that value proposition across different mediums, the easier it will be to land a high-paying job in a field you are excited about.

The masters degree in marketing salary can vary widely depending on the industry you’re in and the role you’re looking to fill, which is why it’s so important to identify your career goals before embarking on your educational journey.

 Earning your master’s degree online can be a great way to boost your career, but if you aren’t sure of what you want you won’t get very far. Accomplished marketers with high-level degrees can earn well over 6 figures, but you’ll never get that far if you aren’t passionate about the field. So before deciding on a course, you should study the market and decide what position and industry makes the most sense for you.

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